MMG Signal Report
Your school has a communication problem. You just can’t name it yet.
The MMG Signal Report tells you exactly what your website, enrollment materials, and newsletters are doing wrong — and what to do about it. A preview of the work Montessori Makers Studio does, delivered within 24 hours.
One-time payment. Diagnostic-only. If you want the deeper engagement, that’sStudio.
What you receive
Six criteria. Real scores. Direct feedback.
Each criterion is scored 1 to 10 with specific evidence pulled from your actual materials and one concrete recommendation you can act on this week.
01
Identity Specificity
Does this communication feel like it could only come from this school, or could it describe any Montessori school in the country?
02
Narrative Honesty
Does the communication tell the real story of what this school does well, or does it use aspirational language not backed by specific claims?
03
Audience Clarity
Is it obvious who this school is for, or does it try to reach everyone and end up reaching no one specifically?
04
Equity & Access Signal
Does the communication signal who is genuinely welcome, or does it use language that implicitly excludes certain families?
05
Montessori Literacy
Does the communication reflect real understanding of Montessori practice, or does it use Montessori as branding without substance?
06
Call to Action Clarity
Does a prospective family know what to do next? Is the path to inquiry or enrollment clear and easy?
You also receive The One Thing— a single, direct paragraph naming the most important change your school needs to make, and why — plus a specific note on which Studio engagements would address the gaps the report identifies.
How it works
Three steps. No back-and-forth.
01
Purchase access.
Pay $97. You receive an email with a unique intake link valid for seven days.
02
Submit your materials.
Paste your homepage copy, admissions copy, a recent newsletter, a social post, and your tagline. Answer three short questions.
03
Receive your report.
Within 24 hours of submission, the report lands in your inbox. Most arrive in minutes.
This is not for everyone
Built for schools that know something is off.
- —Schools that know something is off about their communication but cannot quite name it.
- —Schools preparing for enrollment season.
- —Schools that have recently rebranded, or are considering it.
- —Schools whose current website was built more than three years ago.
- —Schools whose inquiries are not converting the way they should.
If your communication already lands and you can name exactly why, you don’t need this. If it doesn’t, the Signal Report names what’s wrong before it costs you another enrollment cycle.
Pricing
A diagnostic preview of your school’s communication. Honest by design. Built to stand alone, and pointed enough to make clear when a deeper engagement is warranted.
What’s included
- —Six communication criteria, each scored 1 to 10
- —Specific evidence pulled from your actual materials, with quotes
- —One concrete recommendation per criterion
- —The One Thing — the single most important change to make
- —A specific note on where Studio could close the gaps
- —Delivered by email within 24 hours of submission
The Signal Report is the preview
The work itself is Studio.
Schools that use the Signal Report and decide they want help closing the gaps move into Studio engagements — communication architecture, website design and build, logo and visual identity, leadership voice, social media systems.